Author: Danielle Wood
Publisher: Allen & Unwin Academic
Keywords: girls, tales, cautionary, little, rosie
Number of Pages: 260
Published: 2006-01
List price: unknow
ISBN-10: 1741149304
ISBN-13: 9781741149302

These are not, I should say at the outset, tales written for the benefit of good and well-behaved girls who always stick to the path when they go to Grandma’s. Skipping along in their gingham frills - basket of scones, jam and clotted cream upon their arms - what need can these girls have for caution? Rather, these are tales for girls who have boots as stout as their hearts, and who are prepared to firmly lace them up (boots and hearts both) and step out into the wilds in search of what they desire Beguiling, clever and funny, Rosie Little’s Cautionary Tales for Girls is a sheer de

Author: Carolyn Blackman
Publisher: Allen & Unwin Academic
Keywords: game, rules, business, china
Number of Pages: 256
Published: 2001-02-01
List price: $24.95
ISBN-10: 1865082309
ISBN-13: 9781865082301

Doing business in China involves new challenges and traps for many Western businesspeople. Understanding the cultural context and logic of China’s vastly different system is vital to success in this large and important market. Carolyn Blackman reveals the "rules of the game" - the key things you need to know to do business effectively in China. Using the experiences of Western executives and the problems they’ve encountered, plus her own deep understanding of Chinese culture, Blackman gives you tried and true practical strategies that will turn obstacles into advantages. Whether yo

Author: Barbara Creed
Publisher: Allen & Unwin Academic
Keywords: reality, new, sexing, matrix, media
Number of Pages: 224
Published: 2004-04-01
List price: $24.95
ISBN-10: 1865089265
ISBN-13: 9781865089263

This critique explores the effect of today’s global media on contemporary ideas and experiences of sex, screen, identity, and representation from Sex and the City to discussions of sexuality and the self, from Breillat’s film Romance to Harlequin romances, from reality TV to cyber porn, and from celebrity to censorship. The changes brought about by new forms of representation and reality are explored, and the media’s ambiguous relationship to radical change in the way sexuality appears on screen is questioned. Such questions as Has reality TV affected the way viewers think ab

Authors:David Shilbury, Hans Westerbeek, Shayne Quick, Daniel
Publisher: Allen & Unwin Academic
Keywords: marketing, sport, strategic
Number of Pages: 384
Published: 2009-01-01
List price: $44.95
ISBN-10: 174175626X
ISBN-13: 9781741756265

Since the sport consumer may now be either participant or spectator, either at the game or on TV, standard marketing theory does not necessarily apply. This comprehensive text places the unique problems and issues of sport marketing within a firm model of a strategic sport marketing process. Included with the authors’ analysis of the process are: Australian and international case studies; "sportsviews" to illustrate chapter key points; and draft marketing plans and sponsorship proposals.

Author: Graham White
Publisher: Allen & Unwin Academic
Keywords: australia’s, future, leaders, business, global, vision
Number of Pages: 176
Published: 2003-09-01
List price: $24.95
ISBN-10: 1741140021
ISBN-13: 9781741140026

Six leading Australian-born, international business figures discuss the impact of globalization and technology on Australian business in this examination of the future of business in Australia. The contributors are Rupert Murdoch, president and CEO of News Corporation; Jacques Nasser, former CEO of Ford Motor Company worldwide; Geoff Bible, president and CEO of the Philip Morris Group; Leigh Clifford, CEO of Rio Tinto PLC; Rod Eddington, CEO of British Airways; and Professor Lord May of Oxford, president of the Royal Society and former chief scientific advisor to British Prime Minister Tony Bl

Authors:Dexter Dunphy, Jodie Benveniste,
Publisher: Allen & Unwin Academic
Keywords: century, challenge, corporate, sustainability
Number of Pages: 296
Published: 2000-11-28
List price: unknow
ISBN-10: 1865082287
ISBN-13: 9781865082288

Sustainability: The Corporate Challenge of the 21st Century provides leaders and managers with a framework for understanding and adopting the principles and practices that contribute to a renewable, sustainable workforce and environment. Organizations that can achieve both human and ecological sustainability will be the successful drivers of the new economy--and those that don’t face the prospect of extinction.

Author: Jane Johnsto
Publisher: Allen & Unwin Academic
Keywords: strategies, issues, relations, media
Number of Pages: 272
Published: 2008-04-01
List price: $29.95
ISBN-10: 174114681X
ISBN-13: 9781741146813

Examining one of the most tangible and visible areas of public relations practice, this accessible study presents a range of examples, case studies, illustrations, and templates and balances them with a solid foundation of theory, media background, and culture. Chapters delve into the different types of media, analyzing their applications, strengths, and weaknesses and demonstrates how to target the appropriate media outlets, from national television and community radio to celebrity magazines or an influential blog. Also included is advice on how to approach media organizations, an explanation