Author: Mogens Bjerre International Workshop on Consumer
Publisher: Edward Elgar Publishing
Keywords: business, strategies, behaviour, consumer, commerce, grocery
Number of Pages: 322
Published: 2005-10-05
List price: $160.00
ISBN-10: 1845422988
ISBN-13: 9781845422981

This book attempts to shed light on why it is so difficult to develop and maintain successful businesses in the grocery e-commerce arena. Within the last five years, grocery e-commerce has experienced both consistent successes such as Tesco.com and irrevocable failures such as Webvan.com. Niels Kornum and Mogens Bjerre bring key researchers together to investigate the factors contributing to the success of grocery e-commerce, particularly in countries that had the earliest and most extensive experiences in this field: the USA, the UK and Scandinavia. The authors argue that grocery e-commerce i

Authors:Oliver H. M. Yau, Hanming You,
Publisher: Routledge
Keywords: consumer, values, research, policy, cultural, satisfaction, behaviour, china, customer
Number of Pages: 256
Published: 1994-01-01
List price: unknow
ISBN-10: 0415004365
ISBN-13: 9780415004367

Companies are increasingly recognizing the power of the consumer and the importance of service quality, product performance and trading standards. Satisfying the consumer is vital, but how can this be measured successfully and how does it differ between cultures? By asking whether numbers of complaints reflect overall dissatisfaction, whether repeat purchasing reflects contentment and whether changing marketing strategies reflect consumer pressure, Yau explores the concepts behind and the methods used for modelling consumer satisfaction. Yau goes on to discuss the problems of generalization sh

Author: Sigmund A. Wagner
Publisher: Routledge
Keywords: consumer, routledge, studies, research, approach, cognitive, behaviour, qualitative, understanding
Number of Pages: 304
Published: 2003-07-03
List price: $62.95
ISBN-10: 0415316197
ISBN-13: 9780415316194

There is evidence that most western markets have been affected by green consumer behaviour. This book deals with the questions surrounding this phenomenon, the theories and the practice. Previously only available in hardback.

Author: Sigmund A. Wagner
Publisher: Routledge
Keywords: consumer, routledge, studies, research, approach, cognitive, behaviour, qualitative, understanding
Number of Pages: 304
Published: 1997-12-15
List price: $225.00
ISBN-10: 0415157323
ISBN-13: 9780415157322

Despite a century of intensive research into the human mind, our understanding of how people in everyday life actually make choices and solve problems is surprisingly limited. Through the study of green, environmentally friendly consumers, this book examines basic aspects of the working of the human mind, and recommends a fundamental re-orientation regarding the ideas and methods which are applied in contemporary cognitive research. It addresses such questions as: How do consumers develop ’meaning’ regarding green products?  How are such processes subconsciously structured by

Author:
Publisher: Discovery Publishing House
Keywords: behaviour, consumer
Published: 1999
List price: unknow
ISBN-10: 817141477X
ISBN-13: 9788171414772

Author: Ray Wright
Publisher: Thomson Learning
Keywords: behaviour, consumer
Number of Pages: 512
Published: 2006-03-31
List price: $60.99
ISBN-10: 1844801381
ISBN-13: 9781844801381

Consumer Behaviour is more relevant than ever for today’s business and marketing students, and this new text provides readers with the most up-to-date tools and resources they need to pass their exams. Ray Wright’s accessible writing style takes readers through the key concepts and theories of Consumer Behaviour in a lively manner, interspersed with examples from a variety of industries and companies. Consumer Behaviour is the ideal text for those studying the subject within marketing or business degrees and diplomas, as well as MBA’s, postgraduate marketing degrees and profe

Author: Jim Blythe
Publisher: Thomson Learning
Keywords: behaviour, consumer
Number of Pages: 456
Published: 2007-11-20
List price: unknow
ISBN-10: 1844803813
ISBN-13: 9781844803811

’This text is a rare find: a book on buyer behaviour to which we all can all relate; one that informs and expands our knowledge whilst actually being an interesting read. Students and practitioners alike will find this a useful and enjoyable addition to their bookshelf’ - Peter Murphy, Teesside University Business School. Consumer behaviour is the starting point for all marketing planning and this book provides the necessary insights to understand what makes people buy, and buy again. Written from a European perspective, international in its scope, the book first provides a compreh