Authors:William Winston, James P Stanco,
Publisher: Routledge
Keywords: marketing, haworth, resources, mindset, organization, strategic, utilizing, modernization
Number of Pages: 240
Published: 1995-12-21
List price: $100.00
ISBN-10: 1560249129
ISBN-13: 9781560249122
Here is a hands-on guide to the new concept of the strategic marketing organization (SMO). Utilizing the Strategic Marketing Organization presents new insight into business-to-business marketing by introducing the reader to the SMO. The purpose of an SMO is to perpetuate and improve the business of the company by which it was hired. This book discusses key components and benefits of SMOs while relating directly to readers’problems and offering real-time solutions. Reading this guide and implementing its strategies will save money, expand market share, establish brand name, and create final b
Author: John Bradley Jackson
Publisher: Dog Ear Publishing, LLC
Keywords: marketing, search, mail, media, blogs, sales, new, increase, dã©jã , social
Number of Pages: 408
Published: 2010-06-30
List price: $24.95
ISBN-10: 1608444643
ISBN-13: 9781608444649
Déjà Vu. Have you ever had the feeling that you have experienced a sales and marketing challenge before, but were uncertain about what to do next? Have the conventional tools become less effective for you? You tried direct mail, networking, print advertising, and cold calling. Nothing seems to work anymore. Welcome to the "new normal." New and different marketing techniques are needed for you to remain competitive and to stay in business. This new landscape is very complex: • Facebook, LinkedIn, and Twitter have replaced the water cooler as the customer hangout. • E-mail market
Author: COLIN EGAN
Publisher: Butterworth-Heinemann
Keywords: marketing, strategies, effective, chartered, institute, implementing, guide, handbook, strategic, practical, cim, designing
Number of Pages: 384
Published: 1998-10-05
List price: $117.00
ISBN-10: 0750626135
ISBN-13: 9780750626132
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company’s strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company’s capabilities with genuinely attractive market sectors. The Handbook’s strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations. The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented
Author: Grahame R. Dowling
Publisher: Oxford University Press, USA
Keywords: marketing, managers, science, art
Number of Pages: 464
Published: 2005-11-10
List price: $49.95
ISBN-10: 019928556X
ISBN-13: 9780199285563
If your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing-implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers and consultants. The examples of good and bad practice used throughout this book illustrate this approach. The sc
Author: Grahame R. Dowling
Publisher: Oxford University Press, USA
Keywords: marketing, managers, science, art
Number of Pages: 464
Published: 2004-08-19
List price: $69.50
ISBN-10: 0199269610
ISBN-13: 9780199269617
If your organization has customers, you need to understand marketing. To achieve the best results from your marketing requires a subtle blend of art and science. It can also benefit from recommendations for practice rather than lists of options from which to choose. The art of marketing comes from the doing of marketing-implementing programs to attain and retain customers, and seeing what actually works. This is the province of marketing managers, direct marketers, advertisers and consultants. The examples of good and bad practice used throughout this book illustrate this approach. The sc
Authors:Susan Sweeney CA, Andy MacLellan, Ed Dorey,
Publisher: Maximum Press
Keywords: marketing, internet, generation, third, success, online, strategies, seventh
Number of Pages: 216
Published: 2006-03-01
List price: $29.95
ISBN-10: 1931644373
ISBN-13: 9781931644372
For businesses that are either planning to launch a new e-business or increase the profits of an existing one, this book provides techniques and methods to increase effectiveness and growth. Approaches to viewing a company’s foundation introspectively through products, services, branding, target markets, online objectives, and budget are discussed, as is how to objectively evaluate the effectiveness of a website. Proven online marketing techniques such as link strategy, mail lists, content site advertising, newsgroup marketing, viral marketing, RSS, blogvertising, behavioral advertising,
Author: Johny Johansson
Publisher: McGraw-Hill/Irwin
Keywords: marketing, global, irwin, series, mcgraw, local, foreign, entry, management
Number of Pages: 664
Published: 2005-04-07
List price: unknow
ISBN-10: 0072961805
ISBN-13: 9780072961805
