Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
Keywords: political, begun, analyses, party, parties, marketing, british
Number of Pages: 272
Published: 2002-01-05
List price: $26.95
ISBN-10: 0719060176
ISBN-13: 9780719060175

Political parties today focus on the needs and wants of voters in the same way that businesses seek to serve consumers. Demonstrating how British political parties use sophisticated political marketing techniques to gain electoral success, Jennifer Lees-Marshment looks at how they conduct focus groups and opinion polls, then change their behavior and political stances in order to reflect their findings. She analyzes how parties in Britain now attempt to offer a complete product--including their leader, membership rights, and policies--to appeal to a majority of voters, rather than adhering to

Authors:Jennifer Lees-Marshment, Walter W Wymer Jr,
Publisher: Routledge
Keywords: marketing, political, issues, current
Number of Pages: 336
Published: 2006-05-04
List price: $50.50
ISBN-10: 0789024381
ISBN-13: 9780789024381

Explore the increased need for marketing within the political arenaCurrent Issues in Political Marketing presents up-to-date theory and research findings from academics working in political science, advertising, and management, and guidance from successful practitioners who know what it takes to make a nonprofit organization stand out in a crowd. The book presents the latest thinking on marketing issues and the consequences of political marketing, including insights into current British politics that can easily be applied to democratic countries. It will help you develop strategies that make e

Authors:Julia Hallam, Margaret Marshment,
Publisher: Manchester University Press
Keywords: popular, film, inside, cinema, realism
Number of Pages: 224
Published: 2000-08-05
List price: $23.00
ISBN-10: 0719052513
ISBN-13: 9780719052514

This groundbreaking study engages with the theoretical aspects of realism--a long neglected area in film studies. It contributes to an understanding of how popular films use realist forms to address contentious social and political issues such as social exclusion, war, and violence. Focusing on key moments in film history the authors examine the uses of realism in national cinemas as a context for their in-depth analysis of contemporary popular films.

Author: Jay T. Lees
Publisher: Brill Academic Publishers
Keywords: studies, history, christian, thought, century, twelfth, havelberg, deeds, words, anselm
Number of Pages: 317
Published: 1997-11
List price: $138.00
ISBN-10: 9004109064
ISBN-13: 9789004109063

Anselm served St. Norbert of Xanten, advised three German rulers, acted as a papal legate, and held the offices of bishop of Havelberg and archbishop of Ravenna. He wrote an account of theological debates he held with a Greek archbishop and he wrote the "History of the Faithful". This book is a comprehensive study of Anselm’s life and writings, drawing the two together in an interpretation of the History, the Debates, and Anselm’s attack on the monastic life. It should be of value to those interested in medieval political, intellectual or church history, and those interested in the

Author: Lorraine M. Lees
Publisher: Pennsylvania State University Press
Keywords: yugoslavia, cold, war, states, united, tito, afloat, keeping
Number of Pages: 268
Published: 1997-04-01
List price: $28.95
ISBN-10: 0271026502
ISBN-13: 9780271026503

Keeping Tito Afloat offers the most comprehensive treatment of U.S.-Yugoslav relations during the Cold War. Lees has an excellent feel for the development of policy within the American government, and she provides insightful analysis of the motives and actions of key people in the Truman and Eisenhower administrations. But the book is not simply focused on the U.S.; it offers valuable insight into Tito and his ability to resist American ’plans’ for him.-Wilson D. Miscamble, University of Notre Dame"This account is the best single source on United States-Yugoslav relations during th

Author: Mark Lees
Publisher: Milady
Keywords: skin, care, collection, save, personal
Number of Pages: 208
Published: 2001-08-23
List price: $20.95
ISBN-10: 0766838188
ISBN-13: 9780766838185

What’s the spin on your skin? You’ll enjoy reading and learning about the basics of skin care with practical, realistic advice from the professionals. Learn how to care for your skin and maximize its health and beauty potential. Learn what skin care product ingredients do and what kinds of products are best for certain skin types. While other books written by dermatologists give scientific explanations, the renowned skincare specialists in Basic Skin Care offer easy-to-understand information and real-life examples tailored to individual skin types and conditions. All of the lates

Author: Alistair J. Lees
Publisher: Springer
Keywords: chemistry, organometallic, topics, organometallics, photophysics
Number of Pages: 239
Published: 2010-01-06
List price: $249.00
ISBN-10: 3642047289
ISBN-13: 9783642047282

Arvind Kumar, Shih-Sheng Sun, and Alistair J. Lees: Photophysics and Photochemistry of Organometallic Rhenium Diimine Complexes; Conor Long: Photophysics of CO Loss from Simple Metal Carbonyl Complexes; Antonín Vlcek Jr: Ultrafast Excited-State Processes in Re(I) Carbonyl-Diimine Complexes: From Excitation to Photochemistry; Kenneth Kam-Wing Lo: Exploitation of Luminescent Organometallic Rhenium(I) and Iridium(III) Complexes in Biological Studies; Maria L. Muro , Aaron A. Rachford , Xianghuai Wang, and Felix N. Castellano: Platinum II Acetylide Photophysics; Andreas F. Rausch, Herbert H. H. H